“Gen Y is known as the half-analog, half-digital generation who’ve been lured into internet addiction, spending up to 8 hours each day online.”

- There are 15,183,805 Gen Y Thais of whom 23.38% are working age. Many are good at making money – and at spending it because of their "must-have" attitude.

"Gen Y of working age are key earners in society."

- Gen Y contribute 27% of the country’s spending. Their 5.5 trillion baht of purchases includes plenty of “must-have” items. They grew up with the birth of the Internet and seek out gadgets. Staying on social media for 8 hours daily, they need a good device and a chic lifestyle to showcase.

"Gen Y grew up in a changing world."

- Gen Y grew up amid many changes. They saw the transition from an analog to a digital world and they know both. They leave it for the next generation to get excited about new public transport there other innovations.

- But Gen Y won’t wait like previous generations to claim their rights. They will come out and be a voice for society. They believe that if they want to change the world they have to start with their own voice.

"Hard work, bad health, difficult life for Gen Y."

- Gen Y aren’t old yet but many are in poor health – physically with issues such as type 2 diabetes and mentally with stress, depression, or anxiety.

"If you want to rest, you have to escape the world. Go live a slow life"

- Gen Y people like camping, connecting with nature, and slower lifestyles. They’d like to escape stress, take a break from the daily rush, have a social media detox. But in the end, they can't resist taking photos, creating content, and uploading it to IG to show off to their friends.

The future of Gen Y

-Many Gen Y are thought leaders. They became influencers or YouTubers and started planning for early retirement. Partly because of the COVID-19 pandemic, they’re more isolated and work from home. Many have returned to peaceful lives in the provinces, meeting fewer busy people. Adjusting your lifestyle can save you money on travel, socializing, and shopping and help you plan an early retirement

- Gen Y are predicted to live up to 90 years. They need to plan their retirement and their well-being when they’re old.

So who are Gen Y?

- Let's meet the Gen Y celebrities…

1. Elliot Page, a famous actor and trans man, reflecting how Gen Y accept gender diversity.

2. Jirayut Supsrisosopha, a crypto-currency thought leader behind Thailand’s 3rd unicorn startup.

3. Naomi Osaka, a famous tennis player of Japanese and Haitian ancestry who grew up and lives mainly in the United States, reflecting her generation’s ethnic and cultural diversity.

What do you think about Gen Y? Share your views and tag your Gen Y friends!

References:

https://www.onthisday.com/people/generation/millennial

https://www.everydaymarketing.co/.../insight-all.../

https://www.longtunman.com/16498

https://www.efinancethai.com/.../MoneyStrategistMain.aspx...

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