Designing a positive experience and transmitting the company culture to employees is a growing priority for organizations.

Businesses with a strong culture can generate up to four times more revenue because employees work better together, according to research. Disengaged employees reduce revenue by up to 18%. Transmitting company culture, according to many experts, starts with recruitment.

Organizations should place more importance on onboarding programs. 69% of employees are more likely to stay for over 3 years after a good onboarding experience. But 88% of organizations lack an effective onboarding process, even though 86% of job seekers value the culture of the organization they are applying to.

Companies need to create psychological safety. They can create an environment where employees feel valued, understood, connected, and trusted through processes such as one-on-one conversations, feedback, support for positive self-talk, and meditation. Social activities based on shared interests, such as volunteering and fundraising in both the physical and online worlds, also play an important role.

These methods will not only help communicate the company’s values ​​to employees. They also help build trust and understanding among them, creating emotional connections and a sense of belonging. 69% of senior employees see a strong culture as a key factor in helping organizations survive the COVID crisis and maintain a competitive edge.

Businesses also need to listen to their employees. 70% of employees globally saying that simply knowing that their feelings are heard by their colleagues makes them feel more connected. But 76% of employees agree that work-related stress has a knock-on effect on personal relationships. Organizations should also get feedback from departures, with exit interviews to understand employees and/or change the organization’s culture. Only 43% of organizations currently have a strategy for listening to employees.

Implications for the future:

- Changing the organization’s internal culture is a must for organizations to adapt to the future world. At the same time, it is necessary to gradually communicate and prepare employees for change.

- The future of HR will place more emphasis on interviewing leavers for information to improve the organization.